Much of the reason why I was struggling for so long with successfully launching my business, Ultimate Freedom Lifestyle, was because, up until now, I’ve been trying to short cut everything.
Expecting people who don’t know anything about me or what I have to offer (cold traffic) to randomly see one of my ads and miraculously and instantly become a customer.
Just not how shit works—at least not for what I offer.
Just like in dating, you don’t walk up to a girl and say, “Hey, wanna fuck?!”
Sounds ridiculous, but that’s exactly what I was doing with potential customers.
What I lacked wasn’t work ethic. But rather patience.
I didn’t want to take the extra time to do it right.
I wanted to be successful NOW.
I wanted to be free NOW.
So I did the bear minimum to get things up and running as fast as possible.
But that’s just not how shit works.
Unless you’re selling a garden hose, a relationship needs to be built with the customer before hand.
Just like in dating, you approach a girl, spark attraction, ask for her number, call/text her, banter back and forth, setup a time to chill, do fun activities… then, after the sexual tension is too much to bear, you do REALLY FUN activities…
This is the step by step process for not only dating, but also selling.
Sure, you can hack the process and get her in bed by 2:30am, but 95% of the time the sex sucks and the relationship doesn’t last.
Are you trying to make a quick unfulfilling sale? Or build a strong brand with Apple-like loyalty where your customers write you love letters and rave to all their friends about you?
The point here is that it pays off to think long term and play the long game.
95% of everyone in every industry plays the short game because, initially, that seems like the path of least resistance.
But it’s not.
Hence why there are so few people and organizations at the top, and so many struggling at the bottom.
Short term thinking only leads to short term gains, and your life becomes one big never-ending hustle.
Hustle is a great word. Especially great in the beginning of your entrepreneurial journey.
But hustling the rest of your life day-in and day-out just to make next month’s rent is for amateurs.
You level up by sacrificing short term gains today for long term residual wins tomorrow.
It’ll be harder and they’ll be a wider time-gap between work and reward… at first.
But in the end, you’ll pass everyone by who took the “shortcut.”
Classic tortoise and hare story.
Now, for the moment of truth…
Ya gotta ask yourself: are you playing the long game… or the short game?
Are you the tortoise… or the hare?