In an age where YouTube videos get literally a billion views, it’s easy to fall into the trap of thinking the work you create is insignificant and pointless to create.
And I think that’s powerful!
Because what this simple notion means is that even if you “only” have 100 people watching your videos, or listening to your music, or checking out whatever it is you create, that’s ONE HUNDRED people who are stopping everything they’re doing in this incredibly busy and noisy world to pay attention to something you made.
Think about being in a room with 100 people, and they’re all watching and listening to you. It’s essentially the same thing.
So this idea that, “Since I don’t have a million views, what’s the point?!” or “What are people going to think when they see that I only have 100 views?!”…
It’s total bullshit!
First of all, you’re fortunate to have that many people paying attention to your work. A LOT of people get NO ATTENTION. So you should be super grateful for the people who DO pay attention to you and give them your all!
And secondly, almost all the gurus, actors, musicians, vloggers, and celebrities that you love and admire who get millions of views or listens or whatever… they started from 0.
So just remember that.
Because this sort of perspective, appreciation, and gratitude for the people who are following you NOW is what’s going to empower you to keep producing and sharing better and better content with them, which is the most fundamental practice to quickly increasing the number of people who give you their very limited and non-renewable resources: TIME AND ATTENTION.
Gary Vaynerchuk on Twitter: @GaryVee
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