Inspiration or Desperation

In 2011, I was living in NYC working as a bartender on Fifth Ave making $300-500 a night.

I only worked 3 days a week, with the remaining 4 days spent doing whatever I wanted.

I had a beautiful apartment in the Upper East Side.

And I was dating a hot wealthy fashion designer who made dresses for the likes of Beyoncé.

So needless to say, life was epic!

Then… everything changed in an instant…

❎ I lost my bartending job due to the slow season.

❎ I ended up owing my best friend and roommate $4000 in back rent.

❎ I felt miserable and wasn’t the nicest guy to be around, so my girlfriend left me.

❎ I was broke and my lease was coming to a close, so I was about to be homeless.

❎ And if that wasn’t enough, on the day of my 25th birthday, I received a call that my mentor and best friend had died of emphysema.

For the last week or so in that apartment, I laid curled up in a ball on my bed crying my eyes out.

Fortunately, my kind Aunt offered me a spare bedroom in her home, which is where I spent the next few months contemplating life and what I truly wanted.

Steve Jobs had just died a week earlier, and I was reading his biography.

He said, “Have the courage to follow your heart and intuition. They somehow already know what you truly want to be become. Everything else is secondary.”

So I thought to myself, what do I want?!?!

Taking note from Steve, I tried to tap into my heart and intuition so I could hear what they were trying to tell me.

And what they both said simultaneously was…

“YOU NEED TO TRAAVVVVEEEELLLLLLLL”

I said to myself, “Well, I’ve always wanted to check out the West Coast…”

So, I decided right there to leave everything I knew behind, buy a $1000 dollar beater, and drive west across the country from New York to Las Vegas.

“It’s only after we’ve lost everything, that we’re free to do anything.”

When I arrived in Vegas, I had $251 in my pocket, no job, no friends, and I spent the first three nights sleeping in my car in a convenience store parking lot while crying my eyes out.

“Without pain, without sacrifice, we would have nothing.”

This was the start of what would become the most transformational period of my life.

“If you wake up at a different time in a different place, could you wake up as a different person?”

Within a few weeks, I had a job, an apartment, and new friends.

And within a few months, I had a completely different outlook on life.

An outlook on life that would change my own forever.

Over the next 4 years…

✅ I would discover who I am, what I wanted to do with my life, and how I wanted to serve others.

✅ I would live in 8 different major cities in 3 different countries, including LA, Miami, Denver, Atlanta, Puerto Rico, and Colombia.

✅ Ride my bicycle across the country twice for a cause I created called, Bike to Believe (NYC > MIA, NYC > LA)

✅ Live and travel with a billionaire for a summer, island hopping through the Caribbean.

✅ And develop and offer my first product, Ultimate Freedom Lifestyle, while living overseas in gorgeous Medellin, Colombia.

You see, if you do it right, the worst times in your life can lead to the best times in your life.

And that’s because humans change for two reasons…

Out of INSPIRATION…

…or DESPERATION

And 95% of the time, it’s out of Desperation.

Why?!

Because extreme emotional pain is an incredible motivator!

If my life had never fallen apart, I likely never would’ve stopped to ask what was wrong with it.

So many of us live our lives in the middle.

Not too sad.

Not too happy.

Just floating in the middle.

And I wanted to help others change that—people just like you.

I wanna help you tap into the immense power lying dormant within you…

The power to be, do, and have… whatever you want to be, do, and have… which you can achieve once you step outside your comfort zone and tap into something incredible.

I call it… Ultimate Freedom!

It means the ability to do what you want, when you want, where you want, with who you want, as much as you want.

And in the next section below, I’m gonna share with you what Ultimate Freedom TRULY means, and EXACTLY how to attain it.

Stick with me… cuz this may change your life forever…

The Success Fallacy

For the last 11 years, I’ve been obsessively studying the best minds in the world in psychology, personal development, and success…

…desperately trying to crack the code on how to become “successful.”

And over the last 5 years, I’ve tested out 1000’s of different methods, strategies, and tactics, on myself and countless others, to see what works best…

And after all that time and work, I learned ONE thing…

Pretty much EVERYONE has this whole “success” thing dead wrong!

Everyone is constantly talking about success like it’s sooo amazing.

But one thing I’ve learned to do that’s helped me out a ton, is questioning conventional norms.

And after further analysis, what I’ve found is that “success” ISN’T what you want.

Bold statement, I know, but hear me out…

For years I chased success. But then one day I asked myself a simple question, “Is success REALLY what you want??”

Because truth is…

I know A LOT of “successful” people who aren’t free or happy, and are actually stressed and miserable.

I have a brilliant friend who’s 29 years old and makes close to a million dollars a year in investment banking…

But he never has any free time and already has a full head of grey hair because he spends 14 hours a day analyzing charts and is always stressed out.

I mean, I think money is great… but at what cost?!

Don’t you want more money so you can be free and happy, not stressed and miserable?!

I sat down one day and made two lists…

One list to define conventional indicators of “success”…

And another list to define indicators of success based on what produces the most freedom and happiness overall.

And here’s what I came up with…

Conventional Indicators of “Success”

• How much you make per year
• How big your house is
• How expensive your car is
• What college you went to
• How many plaques on your wall
• What your title is at your job
• How much revenue your business produces
• How busy you are
• And so on…

Now for the 2nd list…

Ultimate Freedom Indicators of “Success”

• Options & Variety: The majority of your time is spent doing things that interest and excite you. You’re not stuck doing the same stuff over and over again at work or on your free time.
  
  
• Time: You have an abundance of free and flexible time so you can leave room for spontaneous unplannable adventures.
  
  
• Money: You see money as a tool, not your end goal. You make enough money to fund your ideal lifestyle, at least initially.
  
  
• Relationships & Experiences Over Things: You value strong relationships and new experiences over material possessions. You are discovering new things, not just collecting more things.
  
  
• Fulfillment: You spend the majority of your time in a positive emotional state; feeling gratitude, excited, intrigued, joyful, interested, amused, inspired, in awe, in love.
  
  
• Mobility: Your work is remote and location independent so you can go where you want, when you want, at the drop of a hat.
  
  
• Flexibility: You can change your approach to anything depending on your current goals and the context of a given situation.
  
  
• NECESSARY Productivity: You’re purposeful in your actions and get stuff done that counts, not just clock hours to act busy and seem like what you’re doing matters when it doesn’t.
  
  
• “Ride-or-Die” Inner-Circle: The people you spend the most time with are smart, supportive, loving, caring, and would die for you.

I call this new way of life…

It means having the power and freedom to do what you want, when you want, where you want, with who you want, as much as you want, for the rest of your life.

This way, you can spend more time doing what interests and excites you, and less time doing what doesn’t.

Now let’s dive into the details…

Your Roadmap to Ultimate Freedom: An Uncommon Blueprint for “Success”

Like I said up top, I spent almost two decades obsessively studying every personal development and success book ever written.

And what I found is they give you ways to improve your life and give you what Tony Robbins calls “personal power,” but none of them show you how to design your life in a way that offers you maximum freedom, excitement, and happiness.

It’s like if I gave you the all the tools to build a house, but no blueprint of what kind of house to build.

Then Tim Ferriss wrote, 4 Hour Workweek…

This was the first time someone offered a way to design your life that offered maximum freedom, excitement, and happiness.

Tim’s a genius, and his book changed my life forever, but it was missing many of the deeper psychological tools and tactics one needs to overcome common fears, limiting beliefs, and insecurities, so they can develop the personal power to build such a life.

But a bigger problem still remained…

All these success books were overcomplicated, super confusing, and quite frankly, frustratingly dry and boring to sift through.

So I scratched my own itch, and set out to create something I didn’t believe yet existed… a simple, intuitive, and fun step-by-step system for building a lifestyle that offered you maximum freedom, excitement, and happiness.

Again, I call that system, Ultimate Freedom Lifestyle.

And here’s the BREAKDOWN of that system, so you can have a clear understanding—a bird’s eye views—of what you need to do to achieve Ultimate Freedom. This will give you a lot of clarity…

The Two Major Parts:

1️⃣ Ultimate Power 🚀
2️⃣ Ultimate Design 🏠

The FORMULA for Ultimate Freedom:

Ultimate Power 🚀 +
Ultimate Design 🏠 =
Ultimate Freedom 🦅

BREAKDOWN of Major Parts:

1️⃣ Ultimate Power 🚀

✅ Mental Power: How to get your mind right, so you can overcome common fears, limiting beliefs, and insecurities… start making better decisions… and have the mental and emotional strength to build the life of your dreams.

✅ Physical Power: How to get your body right, so you can produce more mental and physical energy, which will naturally and effortlessly give you more motivation, inspiration, determination, creativity, and focus.

✅ Financial Power: How to get your money right, so you can relieve financial stress, fund your ideal lifestyle, and have the tools and resources to create at the speed of thought.

2️⃣ Ultimate Design 🏠

✅ Time: How to design your life in a way that offers you ample free and flexible time, so you can leave room for spending time with friends and family, random unplannable adventures, and new unexpected projects or hobbies that may interest you in the future.

✅ Mobility: How to design your life in a way that offers you location independence, so you’re never stuck in one city, and can travel freely to anywhere you want around the world, whenever you want.

✅ Options: How to design your life in a way that doesn’t limit your options or force you to compromise who you are and what you want. And how to use caution when making long term commitments to people, places, and things, that may limit your options and ability to flow.

Once you’ve assembled the pieces of the Ultimate Freedom puzzle…

You are now free to do what you want, when you want, where you want, with who want, as much as you want… for the rest of your life.🚀🚀🚀

Ultimate Freedom baby! 🦅🦅🦅

How to accelerate your results…

If you’re looking for the fastest easiest way to achieve Ultimate Freedom, by skipping the hundreds of books I had to read, and getting everything you need in a simple, intuitive, and fun step-by-step system, then check out my program, Ultimate Freedom Lifestyle.

You won’t find anything else like it ANYWHERE.

Check it out here… Ultimate Freedom Lifestyle

The day I realized how bad we all got screwed by our “education” was the day I read my first book on personal development (Think and Grow Rich) and learned more about how life works in 4 hours than the previous 14 years I spent in public school and college.

I was 21 years old then. Today, 11 years later, I’m much wiser.

That’s why I can tell you with absolute certainty that the way to “success” in life and business isn’t wasting money on college or online courses that claim to teach you how to start an online business.

All that stuff is a complete waste of time. And here’s why…

I fell for it. I got duped bad. I dropped $10k and two years of my life I’ll never get back on college before I realized it was a sham.

I could learn more in a few hours from reading any of the books I mention below than what I learned all semester in college (or even the entire two years I attended).

And the online courses touting “3 Steps to Starting an Online Business” are just as useless as college until you get your mind right.

And even after you get your mind right, most of those biz courses are still useless because they leave out half of the strategies or steps you need to know to dominate in business (they don’t want competition 🤫)

After obsessively studying psychology, personal development, and success for over 10 years now, and working with thousands of people to level up their status in life, here’s what I can tell you with absolute certainty…

How you gear your mindset determines the thoughts you think. And the thoughts you think determine the decisions you make. And the decisions you make determine the quality of your life.

Mindset > Thoughts > Behavior > Circumstances

The best things in life are simple (and overlooked because of it). And that simple formula above explains it all.

The hard part is being able to overcome your fears and limiting beliefs while getting the right tactics and strategies, so you can take intelligent action and make shit happen.

You may not realize it at the moment… but you’re afraid of something 😬

And that something is what’s holding you back from taking the necessary actions to crush life and business so you can (FINALLY!) get what you want.

The books below are what’s gonna help you overcome those fears.

So that’s your pep talk for today. Let’s move forward…

Now to the books…

All books are not created equal.

What you’ll find below are the best books on the most critical subjects. They cover all the different areas you must master to develop an elite mindset.

This NEW MINDSET will give you the power to leverage an assortment of mental tools that’ll enable you to become a bad ass gangster who can handle ANY situation with ease and grace.

Once you’ve upgraded your mental operating system and developed an elite mindset, you’ll be 10x-100x more effective than 99.5% of the population. 

And that is NOT a stretch… You WILL become unstoppable.

Again, remember…

Mindset > Thoughts > Behavior > Circumstances

#1: 4 Hour Workweek by Tim Ferriss

The title is misleading because it doesn’t give this book enough credit. Tim Ferriss’s masterpiece was so fucking important to the personal development and “success” world.

Tony Robbins gave you the vehicle… aka the mental tools and strategies to generate personal power and take massive action.

But take action on what?? Truth is, most people don’t know what they TRULY want. They may say the typical conventional shit like more money, dope body, house, car, hot wife, maybe some kids… but they don’t really know how to design a life that produces long lasting fulfillment.

But that all changes with 4HWW where Tim offers you a roadmap that shows you how to design a life that eliminates the bullshit and actually makes you happy.

“Success” is sooo overrated because it DOES NOT guarantee happiness. By writing this book, Tim effectively changed the entire personal development game by showing overachievers that there’s more to life than being “successful.”

In 4 Hour Workweek, Tim outlines a incredibly detailed and actionable step-by-step approach for designing a lifestyle that optimizes for time, mobility, and options. It’s an absolute MUST READ (even if you’ve already read it once).

Where to buy it:

(NOTE: I recommend audiobook format for books that aren’t diagram heavy because they’re easier and more convenient, but some people are still old grandpas who need to feel the book in their hands so whatever floats your boat lol)

Audiobook or Physical Book

#2: Awaken the Giant Within by Tony Robbins

There is absolutely NO ONE in the personal development world that knows his shit better than Tony Robbins in terms of psychology, shaping human behavior, and creating a powerful mental state that produces desired results.

NO ONE even comes close.

Although this book is dense af, this book is the absolute #1 greatest book you can possibly read on personal development.

I’ve read them all 100 times over again. Trust me… this is the money shot. It’s got ALL the answers when it comes to developing personal power so you can become an unstoppable bad ass.

As the subtitle states, it’ll teach you how to take total control over your mental, emotional, physical, and financial destiny. And he’s not bullshitting you. It will.

You can buy it here:

Audiobook or Physical Book

#3: How To Win Friends and Influence People by Dale Carnegie

Understanding PEOPLE is maybe the most important thing you can learn in life aside from understanding yourself, which is basically the same idea.

In fact, 90% of the surface shit we think we want in life like more money or some sports car is a means to an end, like taking care of someone we love, impressing someone we like, becoming friends with someone we think is cool, or having sex with someone we think is hot.

I’m not sure there’s another book like this out there. Pretty fucking old, but still just as true today as it was when it was written almost a century ago.

And why is that?!?!

Because overtime, nearly everything changes… except human nature.

Where you can buy it:

Audiobook or Physical Book

#4: 48 Laws of Power by Robert Greene

Sesame Street is for children. This book is for adults.

The 48 Laws of Power is critical to your development because it’ll teach you how the world REALLY works.

If you thought we transitioned out of the jungle during the agriculture revolution, we didn’t. We just a designed a new one.

Again, what DOESN’T change??

Human nature!

It’s still survival of the fittest out there. Therefore, you must know the laws of power so you can get what you want in this crazy animalistic world, while also protecting yourself and your interests.

If you try to be all hippy about it, sooner or later reality will slap you in the face. In fact, reality is probably slapping you in the face right now, you just don’t know it…

Learn the laws and you’ll soon discover what I mean.

Where to buy it:

Audiobook or Physical book

#5: A New Earth by Eckart Tolle

You know that sting you feel when someone calls you out on Facebook in front of hundreds of people you know…

That’s called ego.

Ego is the false connection to your identity you think embodies who you are and what you’re worth. And if you let it, your ego will crush your fucking dreams.

Ego is the reason why you care so much about what others think of you and what you do, when in reality, their opinions DO NOT MATTER whatsoever.

Of course, ego can also be used to your advantage, but 90% of the time, it’s just a fucking pest.

If you want to have a commanding advantage in life over most humans on this planet, you gotta conquer and tame your ego.

You gotta realize that most of the things you think matter…. just don’t. And this book will help you achieve that so you can escape unnecessary pain while freeing yourself up to more possibility.

Where you can buy it:

Physical book

#6: The War of Art by Steven Pressfield

If you’re gonna be this bad ass entrepreneur like you wanna be, you’re gonna have to learn how to slay the dragon Steven calls “Resistance.”

In other words, this book will teach you how to overcome fear, procrastination, and debilitating “perfectionism” so you can do your work and ship!

No other book is like it. It’s incredibly powerful and changed my whole game up. Unlike most “procrastination” or “productivity” books, this one actually works. Read it and you’ll see why.

Where to buy it:

Audiobook or Physical Book

#7: Purple Cow by Seth Godin

Whether in life or biz, most people copy what they see everyone else doing because they don’t trust themselves to come up with something others will like.

But if you copy what everyone else is doing, then you’ll look like everyone else. And if you look like everyone else, then you’ll blend in. And if you blend in, you’ll be invisible.

And if you’re invisible in business… it’s not good.

Seth Godin’s books are re-markable. In other words, his books are so different and so good, they stand out and you wanna share them with all your friends (like I am now).

And that’s what being a Purple Cow is all about. It’s about being so different and so good, that people can’t wait to tell all their friends about you. And that’s how ideas (like your business) spread.

This book is a game changer and a must buy.

Where to buy it:

Audiobook or Physical Book

#8: Linchpin by Seth Godin

Something that will significantly increase your confidence is realizing that most people and organizations are just good…. not great.

Most people and organizations do the bare minimum to get by or turn a profit. In other words, if you actually care about your employees and customers, you have a real opportunity to make a splash in the world. Because, truth is, it’s not as saturated as you think.

Where to buy it:

Audiobook or Physical book

#9: Rich Dad, Poor Dad by Robert Kiyosaki

If you wanna understand the difference between how poor people think and how rich people think so you can copy what the rich do, escape poverty, and become wealthy yourself… this book is for you.

Kiyosaki uses an excellent story about his two Dad’s growing up to teach you the fundamentals of wealth building. It’s absolutely beautiful, entertaining, and educational all at the same time.

Where to buy it:

Audiobook or Physical Book

10: 22 Immutable Laws of Marketing by Al Ries and Jack Trout

This is the quintessential marketing/ business book. Anyone who is anyone refers to the laws in this book time and time again because these LAWS are invaluable to your rapid success in business.

Before starting a company or shipping a product, read this book 2 or 3 times until you’re absolutely positive you’re doing it right. It’ll save you a lot of money and time later.

I’d wager any amount of money that if you dropped out of your marketing major and ONLY read this book… you would learn more and do better than all the classmates you left behind.

Where to buy it:

Audiobook or Physical Book

TWO BONUS BOOKS (Saved the best for last…)

#11: Steve Jobs by Walter Isaacson

If you’re going to read a book about a business magnate, who better than the guy who created the first trillion dollar company the world has ever seen?!

Steve Jobs biography wasn’t just a good book for me. It literally shaped the latter third of my life. The beauty of this biography is that Steve Jobs had it made just for you—unfiltered and raw—so you could get all the details on how he did it… while skipping all the bullshit PR stunts that most would throw in to make themselves look better.

It’s a manual that shows you not only how to start and run an enormously successful business, but also how to live your life in a way that brings you maximum fulfillment. It’s a masterpiece. It’s my everything <3

Where to buy it:

Audiobook or Physical Book

12: Zero to One: Notes on Startups, or How To Build The Future by Peter Thiel

Steve Jobs biography is A STORY about how to do business to perfection.

Peter Thiel’s book, Zero to One, is THE MANUAL on how to do business to perfection.

I have NEVER read an all-encompassing book on business that was so insightful, powerful, and really, priceless.

All I gotta say is… Peter Thiel is a fucking G! READ THIS!!

READ THIS!!

Where to buy it:

Audiobook or Physical Book

BONUS: How to Learn 80% of this stuff in 20% of the Time

It was super time consuming for me to read all these books but it doesn’t have to be for you.

To make it easier for you, I spent an entire year working obsessively in a dark room (cue dramatic music) to develop a simple step-by-step system that condenses and simplifies all the most important information from all these books into a fast, easy, and visual educational experience so you can upgrade your mindset and tactics, and start crushing life and biz in less than 20% of the time it took me.

Does saving time, money, and energy interest you?

If so, learn more by clicking here.